STR: Preliminary April data for London hotels
STR's preliminary April 2019 data for London indicates high room rates.
Based on daily data from the month, London reported the following in year-over-year comparisons:
- Supply: +2.3%
- Demand: +0.7%
- Occupancy: -1.6% to 81.1%
- Average daily rate (ADR): +1.4% to GBP143.01
- Revenue per available room (RevPAR): -0.1% to GBP115.99
The absolute ADR level is the highest for any April in STR's London database. STR analysts attribute the decrease in occupancy to supply growth, and to a lesser extent, the Easter calendar shift from early April last year.
STR will release full April results later this month.
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit str.com.