Asia Pacific (APAC) is the world's largest regional travel market. With rapid infrastructure development across airports, seaports, railroads, hotels and highways, and disposable incomes on the rise, travel opportunity continues to expand regionwide. Aggregated total gross bookings for the 13 markets covered in Phocuswright's recent travel research report, Asia Pacific Online Travel Overview 2019, reached US$418.1 billion* in 2018, up 7% year over year. Burgeoning domestic travel demand, especially in China, India, Indonesia and Malaysia, supported this growth, placing the region well ahead of both the U.S. and Europe.

APAC: Big and getting bigger— Photo by PhocuswrightAPAC: Big and getting bigger— Photo by Phocuswright
APAC: Big and getting bigger— Photo by Phocuswright

These are the 5 biggest trends based on research compiled by Phocuswright analysts:

  1. China sets a high bar
  2. Transportation segments soar
  3. Online sales mature, channel shares to level off
  4. OTAs capitalize on fragmented hotel landscape
  5. China rallies mobile bookings, long runway ahead

To read in-depth analysis on each trend, plus more, purchase the report here or subscribe to Open Access to unlock the full report for your entire company.

Asia Pacific Online Travel Overview 2019 provides up-to-date data and analysis on the Asia Pacific (APAC) travel market, with sizing estimates and projections from 2016-2022. For in-depth, country-specific coverage on the region's largest and most influential travel markets, check out any of the following related publications:

ABOUT PHOCUSWRIGHT INC.

Phocuswright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, Phocuswright fosters smart strategic planning, tactical decision-making and organizational effectiveness.

Phocuswright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use Phocuswright research for competitive advantage.

To complement its primary research in North and Latin America, Europe and Asia, Phocuswright produces several high-profile conferences in the United States and Europe, and partners with conferences in China, Singapore and the United Arab Emirates. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.

The company is headquartered in the United States with Asia Pacific operations based in India and local analysts on five continents.

Phocuswright is a wholly-owned subsidiary of Northstar Travel Media, LLC. (116 32nd Street, 14th Floor, New York, NY 10001 United States). www.phocuswright.com

ABOUT NORTHSTAR TRAVEL GROUP

Northstar Travel Group is the leading provider of business-to-business news, information, data, transactions and custom content solutions for the travel, meetings and hospitality industries. Brands under the Northstar umbrella include Travel Weekly, Travel Weekly China, Travel Weekly Asia, TravelAge West, Business Travel News, Phocuswright, Meetings & Conventions, M&C China, Web in Travel and Inntopia. Northstar is the industry leader in marketing solutions, custom content communications, content licensing and database management serving the travel and meetings industries. The company produces more than 52 face-to-face events, taking place in North and South America, Europe, Asia and the Middle East. Northstar is based in Secaucus, NJ, and is a portfolio company of EagleTree Capital. www.northstartravelgroup.com