Industry Update
Performance21 October 2019

STR: U.S. hotel performance for Q3 2019

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Smith Travel Research

The U.S. hotel industry reported mostly positive results in the three key performance metrics during Q3 2019, according to data from STR.

In a year-over-year comparison with Q3 2018, the industry posted the following:

  • Occupancy: -0.1% to 70.9%
  • Average daily rate (ADR): +0.8% to US$133.25
  • Revenue per available room (RevPAR): +0.7% to US$94.42

"While RevPAR increased slightly, it was the lowest year-over-year percent change in the metric since the first quarter of 2010, and the first quarter during the current cycle to show an increase in the metric below 1.0%," said Bobby Bowers, STR's senior VP of operations. "While demand growth slowed to 1.8%, the industry sold more nights than any other Q3 in history. Keeping in line with that theme, third-quarter room revenue reached $46.5 billion, the highest quarterly room revenue figure in STR's U.S. database."

The industry's current cycle is now at 115 months (March 2010-present) with year-over-year RevPAR increases in 112 of those months. The three decreases during this run came in September 2018 (-0.3%), June 2019 (-0.4%) and September 2019 (-0.3%).

Among the Top 25 Markets, Phoenix, Arizona, registered the largest jump in RevPAR (+5.3% to US$60.57).

Houston, Texas, experienced the highest rise in occupancy (+4.4% to 62.4%).

Washington, D.C.-Maryland-Virginia, posted the largest lift in ADR (+4.0% to US$148.43).

Two markets matched for the steepest decline in RevPAR: Seattle, Washington (-5.1% to US$154.70), and Miami/Hialeah, Florida (-5.1% to US$101.68).

Seattle reported the largest drop in ADR (-4.0% to US$185.35).

Orlando, Florida, experienced the steepest decrease in occupancy (-5.0% to 69.6%).

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

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