• International arrivals in Greece declined 11% up to November 2022 compared to same period in 2019. This is mainly due to a significant drop in road arrivals, which represented 31% of all international arrivals in 2019. International arrivals at Greek airports decreased by just 1% 2022/19 due to a very strong summer season.
  • International receipts dropped 1% in 2022/19 YTD November. For the entire year of 2022 it is expected that Greece attracted a total of nearly 28 international tourists spending € 17.5 billion.
  • Based on available data up to October for all displayed Mediterranean countries, international arrivals dropped 15.8% in 2022 compared to 2019. The largest decline was recorded in Italy with a drop of 26% followed by France with 22%. Turkey showed the best performance with a decrease of international arrivals of just 3% during the reviewed period.
  • As a result, based on the 2022 performance Turkey outperformed its competitors and gained market share just like Portugal, Croatia and Greece. Italy and France were the worst performers, while Spain despite the drop of 17% in international arrivals 2022/19 YTD October maintained its market share. 
Source: GBR ConsultingSource: GBR Consulting
Source: GBR Consulting

GBR Consulting is the leading hospitality and tourism consultancy in Greece. Its experience includes market and financial feasibility studies as well as valuations and development plans for Hotels, Resorts, Spas, Marinas, Casinos & Gaming, Conference Centers & Arenas, Theme Parks, Golf Courses etc. GBR Consulting is affiliated to CBRE Atria, the Greek arm of CB Richard Ellis, providing together a specialized service for Tourism Properties Transactions. GBR Consulting possesses a database with financial data for over 1,000 hotel establishments in Greece and has a datashare agreement with STR Global, the word's largest databank of hotel operational data.

Stefan Merkenhof
Managing Consultant
GBR Consulting

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