Industry Update
Product Feature31 October 2019

For-Sight Guest Engagement is Helping Hoteliers Deliver Personalisation Across the Guest Journey

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For-Sight Guest Engagement is the next evolution of our industry leading Hotel Marketing & CRM solution, allowing you to deliver personalised guest communications, easily and at scale.

What makes the product special?

For-Sight Guest Engagement unites Hotel technology systems to turn siloed guest data from your Property Management System (PMS) and other core transactional hotel systems including Restaurant Bookings, Reputation Management, Spa and WiFi registration, to name a few, into a central source of truth for each guest and their journey through every hotel touchpoint.

With the ability to run deep dive queries into guest data using tools such as RFM (Recency, Frequency and Monetary) to identify and segment audiences for targeted, relevant and in-context omnichannel (email, SMS, Social and App) messaging enhancing their experience and driving upsell opportunities.

For-Sight Guest Engagement allows hoteliers to;

  • Gain a better understanding of your guest and why they would return to their hotel
  • Find new ways to increase revenue per guest
  • Improve transparency through data analytics for all marketing activity
  • Experience an enhanced user experience to enable smarter segmentation of their data
  • Increase their marketing ROI
  • Reduce reliance on OTA referrals and save on commission charges
  • Drive business wide efficiencies through integrated in-depth business intelligence reporting

Hotel partners have seen ROI spike when using For-Sight's solutions to provide an enhanced, personalised, guest experience with some hotels seeing returns as high as 35:1, or over 3,500% on initial investment, on campaigns to drive direct bookings while other hotel partners have seen month on month increases of 52% in direct bookings.

To ensure hoteliers investment is maximised, For-Sight Guest Engagement visualises and reports on your campaigns, guest data and performance with a suite of built in reports empowering hotel operators to take action on key metrics and make informed decisions based on hard data and results.

Click here to visit the product website.

Related Document

For-Sight Brochure 2019

Our summary brochure on For-Sight's products and services.
Download document (701 KB)
Contact
Jamie McBride
Marketing Manager
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