Club Medic - Hotel Onsite Medical Clinic: Franchise Model for a Lodging Market Competitive Advantage — By Fred DeMicco and Adel Eldin

The Prontocare business model is designed to perform well during economic hardships as a recession-proof model. Regardless of the stock market or unemployment trends, people are always going to be in need of accessible healthcare that is also affordable and high quality. This will help many to avoid ER visits and unneeded hospitalizations, which is especially important during the COVID-19 pandemic.

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