Hotel School
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Les Roches International School of Hotel Management

Les RochesFounded in 1954, Les Roches is a private institution based on the Swiss model of experiential learning, offering undergraduate and graduate degrees in the fields of hospitality, tourism and event management. Les Roches prepares entrepreneurial and innovative graduates across a global network of campuses in Switzerland, Spain, the US, China and Jordan. Les Roches is accredited at the university level by the New England Association of Schools and Colleges, Inc. (NEASC) and ranked by luxury hotel hiring managers among the top three hospitality management schools in the world for an international career (TNS Global Survey, 2013).
Opinions

From Digital Disruption to Human Connection: Five Hospitality Trends to Watch in 2018

By Benoit-Etienne Domenget

When it comes to growth and transformation, the tourism and hospitality industry shows no signs of slowing down. In 2017, 1.1 billion tourists had already visited international destinations by October — an increase of 7% compared to the same period in 2016, according to the United Nation World Tourism Organization's Tourism Barometer.

From delivering services to creating unique experiences

By Benoit-Etienne Domenget

For nearly two centuries, five-star hotels have been providing exceptional services, anticipating needs and customizing attendances to pamper guests and distinguish from competition. In today's age of experience, more companies seek to adopt this model and create memorable brand experiences for their customers.

The future of digital marketing: Change it if you can!

By Sanjay Chib

The digital landscape is changing… and it is changing the hotel business itself. As Les Roches’ Sanjay Chib explains, among other big changes ahead is the fact that hotel businesses will incur higher and higher marketing costs as they attempt to capitalize on the digital behavioral profiles of their customers.

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Authors

Benoit-Etienne Domenget

CEO at Sommet Education

Sanjay Chib

Program Manager Global BBA and academic faculty at Les Roches Global Hospitality Education

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