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(Radisson Hotel Group (RHG))|location:(Kigali, Rwanda)

Personalization as the key to success in managing the customer journey

By Remy Merckx

... In the old days of the hotel industry, prior to the dawn of digital age, the only important criterion for success was “location, location, location”. While this is still important for hotel owners, Rémy Merckx, VP Marketing, Carlson Rezidor Hotel Group...