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(Duetto)|category:(Events & Conferences|CRM & Loyalty|CRM| Loyalty Marketing)

Are Revenue and Marketing Teams Still Operating in Silos???

Revenue management and marketing have long operated independently within hospitality—with revenue management focused on driving revenue and marketing tasked with creating awareness. But therein lies the opportunity: A look at each discipline’s evolution in the last decade reveals that these necessary skill sets are increasingly complementary, according to this Lodging Magazine report.

Revenue Strategy Report: How Blockchain Could Disrupt Hotel Distribution and Loyalty

Hype surrounding blockchain technology continues to climb, despite the volatility in related cryptocurrencies like Bitcoin seen earlier this year. While it’s still too early to know how these distributed-ledger technologies might change the hospitality industry, experts are starting to share details of what could be effective use cases in distribution and hotel loyalty.

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