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Findings from 'Winning the Next Billion Asian Travelers' - TripAdvisor China Study

A new combined study between TripAdvisor China and The Boston Consulting Group (BCG) has yielded significant insights into the future of global travel traffic from the Asia-Pacific (APAC) region. The study, “Winning the Next Billion Asian Travelers—Starting with China,” specifically focuses on the market that will be largest contributor to growth in the region: China.