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HSMAI Washington DC Chapter Event Will Take Deep Dive into Group Market

HSMAI Washington DC Chapter will present a Deep Dive Into the Group Market on Oct. 11 hosted by Cvent, a global leader in meeting, event and travel technology.The program, to be held at Cvent headquarters at 1765 Greensboro Place Station Place in Tysons...

Press Release28 Sep 2018HSMAIWashingtonDCUnited StatesProperty TechnologyEvents & ConferencesDigital Marketing

HSMAI Welcomes Nominations for Lifetime Achievement and Top 25 Minds Awards

The Hospitality Sales and Marketing Association International (HSMAI) Americas is accepting nominations for its Lifetime Achievement Awards and The Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization....

Press Release20 Jul 2018HSMAIUnited StatesAwards and AccoladesDigital MarketingAdvertising

A Decade Later, CMOs Still Struggling To Optimize Routes To Revenue

Despite a mandate to drive growth, chief marketers are still stuck in a decade-long rut that has yet to see them fully optimize the lifetime value of existing customers....

Press Release16 May 2018Chief Marketing Officer (CMO) Council United StatesSales & MarketingCRM & LoyaltyDigital Marketing

HSMAI's Inaugural "Curate" Digs into Critical Issues in Hospitality

Hospitality industry senior executives from sales, marketing, and revenue management disciplines convened for the first-ever Americas-region Curate: An HSMAI Executive Insights Forum, on April 18 and 19 at Terranea Resort in Ranchos Palos Verdes, California....

Press Release24 Apr 2018HSMAICAUnited StatesSales & MarketingDigital MarketingInnovation

Adrian Awards Celebrate Travel Marketing Superheroes

McLean, VA -- The Hospitality Sales and Marketing Association International (HSMAI) hosted its annual Adrian Awards Dinner Reception and Gala at the New York Marriott Marquis, celebrating innovators in hospitality advertising, digital marketing, and public...

Press Release22 Feb 2018HSMAINew YorkNYUnited StatesAwards and AccoladesDigital Marketing

Americas Best Value Inn Expands Partnership with Hotels4Truckers.com

Americas Best Value Inn(r) expanded its partnership with trucker-friendly website Hotels4Truckers.com today, announcing that all of its 1,000-plus locations in the U.S. will now be listed on the site....

Press Release21 Mar 2013VantageUnited StatesDigital Marketing

One Quarter of All Hotel Rooms Booked in North America are Through a Hotel's Website

Data from the Third Quarter 2011 TravelClick North American Distribution Review (NADR) reveals that during Q3 2011, hotel websites, referred to as brand.com, were the fastest growing booking channel, increasing 6.1 percent from last year....

Press Release11 Jan 2012TravelClick, Inc.United StatesDigital MarketingBrand MarketingUnderstanding Online Distributionwiredhotelier.com

Measuring Profit & ROI Across Channels

Important things to always keep in mind:SalesVolumeCost (Marketing spent and overhead cost)ROI In this article, Milestone defines the 4 things marketers should focus on when measuring their marketing efforts....

Press Release 8 Sep 2011Milestone Internet MarketingSanta ClaraCAUnited StatesDigital MarketingUnderstanding Online Distributionwiredhotelier.com

Managing Your Hotel's Online Reputation Using SEO

84% of Americans say that their buying decisions are highly influenced by online reviews1....

Press Release26 Aug 2011Santa ClaraCAUnited StatesSearch MarketingDigital Marketing

AH&LA Applauds Grassley Letter to FTC on Rogue Hotel Booking Sites

is to book travel directly with the hotel."...

Press Release28 May 2015AH&LAWashingtonDCUnited StatesOnline Travel Agencies (OTA)Digital MarketingUnderstanding Online Distributionwiredhotelier.com