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Food for thought: A look at what made the headlines of 2018

By Martin Soler

Wow another year, so as promised in the last newsletter, here's the What was Hot of 2018....

Opinion14 JanuarySoler & AssociatesOnline Travel Agencies (OTA)Digital Marketing

Food for thought: What is next for Distribution? Loyalty vs Data

By Martin Soler

We're coming to the end of the year and I'm looking forward to the yearly analysis of trends in hotel marketing....

Opinion 4 Dec 2018Soler & AssociatesOnline Travel Agencies (OTA)Digital Marketing

Food for thought: The real future of direct bookings

By Martin Soler

The 50th edition in a bit under 24 month....

Opinion16 Oct 2018Soler & AssociatesProperty TechnologyOnline Travel Agencies (OTA)Digital Marketing

Food for thought: A recap of Click by booking, technology and guest experience

By Martin Soler

Guest experience and technology are regularly reported as one and the same....

Opinion26 Sep 2018Soler & AssociatesCRM & LoyaltyOnline Travel Agencies (OTA)Search MarketingDigital Marketing

Food for thought: Can metasearch survive? Booking is working at community

By Martin Soler

There is a huge difference between criticising others for the sake of controversy and criticising others to encourage progress....

Opinion 4 Sep 2018Soler & AssociatesCRM & LoyaltyOnline Travel Agencies (OTA)Digital MarketingAirbnb a Threat?

Food for thought: Booking's Pepijn Rijvers says "more direct" and more

By Martin Soler

As the holidays are coming up, maybe it's a good time to think about bigger pictures....

Opinion 3 Jul 2018Soler & AssociatesProperty TechnologyOnline Travel Agencies (OTA)Digital Marketing

Food for thought: Deloitte's look at travel future, Google search is changing

By Martin Soler

In addition to the two projects* I mentioned in last post there's one that I am particularly looking forward to, The Hotel Yearbook 2019, I'm honored to be the guest editor for this edition and we have been working with a bunch of exciting contributors...

Opinion15 May 2018Soler & AssociatesProperty TechnologyOnline Travel Agencies (OTA)Search MarketingDigital Marketing

Food for thought: Tours and Activities, a fad? State of AI in travel and more stories

By Martin Soler

With two exciting new projects on the way and a lot of travel, the newsletter has been delayed....

Opinion 2 May 2018Soler & AssociatesOnline Travel Agencies (OTA)Digital MarketingChatbots, Robotics & AI

Food for thought: Accor, Hilton and more CEOs discuss brands, Google is really going the OTA route and more

By Martin Soler

As an industry we're at the cusp of much more growth than the last many years....

Opinion 3 Apr 2018Soler & AssociatesOnline Travel Agencies (OTA)Digital MarketingBrand MarketingChatbots, Robotics & AI