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Search results for 'Online Travel Agencies (OTA)|Digital Marketing'
8 results
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Yeah, new Booking's income strategy...

By Guilain Denisselle

Crumbs, really ?...

Opinion 8 Nov 2017tendancehotellerie.frFranceOnline Travel Agencies (OTA)

MOB Hotel, the next Mama Shelter?

By Youri Sawerschel

Opened in 2017, Mob Hotel is the latest project of Cyril Aouizerate who was also one of the founders of Mama Shelter....

Opinion 7 Sep 2017Creative SupplyFranceSales & MarketingDigital MarketingBrand MarketingGuest Experience

Digital and profiling are just the foam on the wave of marketing

Is digital marketing turning clientele into veritable tyrants who dictate the law and do away with every new initiative?...

Opinion24 Jun 2014Hospitality ON ParisFranceDigital Marketing

Cutting a Bald Man's Hair

By Georges Panayotis

Franchise contracts are based on a reciprocal commitment between the investor-operator and the brand....

Opinion 9 Dec 2016Hospitality ON FranceFranchiseRevenue ManagementOnline Travel Agencies (OTA)

Booking.com Reveal their true face

By Georges Panayotis

Having literally trampled the competition both in Paris and in the surrounding regions, Booking.com profits from their dominant position by imposing new rules on the game....

Opinion 5 Oct 2012Hospitality ON ParisFranceOnline Travel Agencies (OTA)Understanding Online Distributionwiredhotelier.com

Booking or not Booking

By Georges Panayotis

In a message from its communication agency to various publications, Booking.com denies being a greedy distributor who takes advantage of weak hoteliers in order to impose its own conditions....

Opinion13 Nov 2013Hospitality ON ParisFranceOnline Travel Agencies (OTA)Digital MarketingUnderstanding Online Distributionwiredhotelier.com

By taking on Expedia and Bookings.com, are smaller hotels biting the hand that feeds them?

By Peter O'Connor

What's clear is that most hotels offer the same rates on their own sites as are offered on the major OTAs, which would suggest that they are working together to fix prices....

Opinion30 Oct 2013ESSEC IMHIParisFranceOnline Travel Agencies (OTA)Digital MarketingUnderstanding Online Distributionwiredhotelier.com

Accor's Digital Strategy - The Unanswered Questions

By Peter O'Connor

On 30th October 2014 global hotel operator Accor held its first digital day, launching its ambitious digital transformation project "Leading Digital Hospitality" and highlighting the importance of digital for the hotel company of tomorrow....

Opinion17 Dec 2014ESSEC IMHIParisFranceRevenue ManagementDigital MarketingUnderstanding Online Distributionwiredhotelier.com
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