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Influencers And Their Role In Luxury Travel

It seems like everyones an influencer nowadays....

External27 Novemberwersm.comSocial MediaDigital MarketingContent Marketing

4 Digital Marketing Trends That Will Transform Travel and Hospitality Industry

The travel and hospitality industry is one of the world's largest industries with a global economic contribution of over 7.6 trillion U.S. dollars in 2016 and is experiencing growth almost every year.This industry was among the first to start widely using...

External14 NovemberSales & MarketingLodging IndustryDigital Marketing

A complete guide to your hotel's Google My Business profile

Your Google My Business (GMB) profile is an essential piece of your hotel's online marketing channel....

External29 OctoberTravel TripperSocial MediaDigital MarketingAdvertising

Meta on meta, how can it make sense?

Steve Endacott, chairman of Teletext Holidays explains why Google Hotel Finder is dominated by price comparison sitesWhen Google launched its Hotel Finder product, it fanfared how the product would allow more hotels to advertise their own direct web sites.The...

External23 Octobertravolution.co.ukSearch MarketingDigital MarketingAdvertising

Your brand is no longer protected on Google Ads. This is how it will affect your AdWords (Google Ads)

A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords), something which Simone Puerto previously wrote in his post....

External23 Octobermirai.comDigital MarketingAdvertisingBrand Marketing

Five Charts: Why Users Are Fed Up with Digital Ads

While many people understand that advertising is a necessary burden that comes with viewing free content, the current state of digital advertising is still annoying a lot of folks, according to several studies....

External22 Octoberemarketer.comDigital MarketingAdvertising

Google testing new hotel search experience on desktop

With the user in mind, Google's new desktop experience is as user-friendly as ever, with a cleaner and enhanced modern look as well as newly updated features.Many of the features between the current experience and this new test experience are consistent...

External22 OctoberKoddi Inc.Search MarketingDigital Marketing