The SEO guide to attract more hotel website traffic and new guests

But how can you make sure that the right guests find your hotel website when there are so many other property websites out there competing for attention?...

The impact of influencer marketing on the booking journey

Let's set the scene....

Travel and Hospitality Advertising: 5 Digital Spend Trends to Watch

As travel and hospitality marketers get ready to set their budgets for 2019, which digital advertising trends should they be keeping a close eye on?...

HotelTonight wants to wow more millennials by gamifying travel booking

fastcompany.com

HotelTonight, the mobile app that lets you book last-minute discounted hotel rooms, is making a bigger play for millennial stays....

We need to talk: Conversational hospitality and the guest experience - phocuswire

In 2016, Chris Messina, the inventor of the hashtag, published a post on Medium dubbing a new trend called "Conversational Commerce."...

5 Global Advertising Trends Every Marketer Should Watch - MDG Advertising

Most marketers know that the advertising landscape is changing--but how?...

Do we really buy those 'Top-Rated' deals when we shop online? New study says rankings matter but how so may surprise you - phys.org

According to a new study, the answer is, "yes" and "no."...

Does Google Hotel Campaigns Announcement Spell The End Of Google Hotel Ads? - fuel

Following fast on the heels of last week's Google announcement of the rebranding of Google AdWords to Google Ads, yesterday's Marketing Innovations Keynote announced a plethora of new product names and new features as Google revamps their entire marketing...

Influencer Marketing Barometer

Hotels Special with Redpill

As influencer content grows in stature within the marketing mix of the biggest brands in the world, in this special feature, RedPill - using its ratings system for such content - reviews three influencer videos and assesses the reasons behind their social...

Rethinking Travel Marketing for an Era of Infinite Customer Touchpoints - skift

Today, nearly everything in this ever-expanding omnichannel travel environment is a new opportunity to connect with customers....