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The Best European Destinations For 2019 Revealed

Budapest has been voted the #1 European destination for 2019 from 20 "must-see" locations that made the finalists' list of contenders for the coveted title organized by European Best Destinations (EBD).For its tenth edition, the competition collected...

External 7 FebruaryForbesAwards and AccoladesDestination Marketing

Hotelier's Basic Guide To Remarketing: From Bounce to Bookings

Imagine this scenario: you are looking for the perfect gift for a friend or family member and furiously searching Google for a present....

External13 FebruaryDigital MarketingAdvertising

Hilton CEO: 'We're Not Trying to Compete With Google, Amazon and Apple'

At a time when a number of travel and hospitality CEOs are increasingly concerned with the idea of who "owns" the customer -- and are attempting to build extensive "experience platforms" to do just that -- Hilton CEO Christopher Nassetta has a slightly...

External 4 Februaryskift Inc.Online Travel Agencies (OTA)Digital Marketing

A quarter of hotels more expensive on OTAs

According to a study by the Center for European Economic Research (ZEW), hotels are given inferior positions in the search results, for example if they quote cheaper prices on their own website....

External30 JanuaryOnline Travel Agencies (OTA)Digital Marketing

Europe Working On New Tourism Brand Positioning: Value Not Volume

The European Travel Commission (ETC), the organization responsible for promoting the continent as a tourist destination, is changing its marketing strategy for 2019, moving from a volume to a value-based approach.The change will see a shift from a market...

External29 Nov 2018skift Inc.Destination MarketingMarket Segments

Is TripAdvisor's new social app the future of travel?

More than ever, we are seeing brands trying to provide a one-stop shop for all our needs in order to keep us within their website or app.At Web Summit 2018, Stephen Kaufer, President and CEO of TripAdvisor, shared his vision for the future of travel and...

External28 Nov 2018econsultancy.comOnline Travel Agencies (OTA)Social MediaDestination Marketing

Marriott sued hours after announcing data breach

Hours after announcing a data breach on Friday, two Oregon men sued international hotel chain Marriott for exposing their data....

External 3 Dec 2018zdnet.comProperty TechnologyLegalGeneral Data Protection Regulation (GDPR)

Influencers And Their Role In Luxury Travel

It seems like everyones an influencer nowadays....

External27 Nov 2018wersm.comSocial MediaDigital MarketingContent Marketing

4 Digital Marketing Trends That Will Transform Travel and Hospitality Industry

The travel and hospitality industry is one of the world's largest industries with a global economic contribution of over 7.6 trillion U.S. dollars in 2016 and is experiencing growth almost every year.This industry was among the first to start widely using...

External14 Nov 2018Sales & MarketingLodging IndustryDigital Marketing

WTM: Will Brexit stifle innovation in the UK tourism industry?

Can travel businesses continue to innovate and take risks despite the threat of reduced funding after Britain's departure from the EU next year?...

External 7 Nov 2018ReedUnited KingdomDestination MarketingMarkets & PerformanceInnovation