'Weird, dynamic, unpredictable': into the future with online travel

From 'dated' industry comeback kids to the Google factor, and doing things differently with loyalty and personalisation, it is all happening in Las Vegas where EyeforTravel North America kicked of yesterday'Dynamic and unpredictable,' was how Del Ross,...

Why It Can Pay to Be Counterintuitive in Travel Marketing and Sales

For almost every travel brand, their marketing and sales funnel is extremely porous, with consumers dropping out at every stage and low numbers eventually turning into bookings....

Six Steps to Convert Travel Consumers

Converting a travel customer is a tricky business for any brand but EyeforTravel's new Converting the Customer report, which is free to download now, is here to help with six key tactics that will help you go from booking bust to a conversion king!...

Ground Zero: How The BMI Brand Is Making A Comeback

When British Airways pulls the plug on a well-known brand it is hardly surprising that everybody will hear about it....

"I still see significant upside for online travel companies in the US"

Orbitz's Aaron Cooper

As per the industry estimates, the market is expected to touch $146 billion by 2010....

Role Of Initiating A Private Online Community In Reducing Market Research And Utilisation Costs

designs approved by the online community," added the report....

Does Loyalty Exist in the Online Travel World? Interview with Tom Russell, VP of Brand Marketing, Orbitz Worldwide

Says Tom Russell, VP of Brand Marketing, Orbitz Worldwide, "These affinity or loyalty programmes come down to two factors: how much of the traffic that came through my virtual front door today converted into a sale?...

Tracking UGC - Are you listening to your customers?

EyeforTravel

Many travel companies have realised the importance of the social web and are using user-generated content (UGC) to engage their customers, increase conversions and provide a useful feedback channel....

Registry Opens For The World Travel Market Events Hosted By EyeForTravel

This November at World Travel Market after months of extensive research with industry leaders and consultation with key forecasters we have created three events uniquely designed to address the most pressing issues and give you a robust strategy for the...

The impact of flexible pricing on forecast accuracy

eyefortravel.com

Flexible pricing, flat rate, dynamic pricing ,and floating rates, all Revenue Management (RM) must begin with a scientific approach to developing a pricing strategy or all yielding will be done to inferior rates and less than optimum RM will be the result....