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Content Marketing Strategy in Hospitality: Choice Hotels Europe

By Stuart Pallister

In this article on the brand as publisher, we focus on Choice Hotels which has launched a travel portal to drive traffic to its booking site and collect customer data....

Opinion 4 OctoberEHLSocial MediaDigital MarketingContent Marketing

How hotels can take advantage of Instagram business profiles

By Nancy Huang

The meteoric rise of Instagram continues....

Opinion24 SeptemberTravel TripperSocial MediaDigital Marketing

Optimizing Your Social Media Strategy

By Sara Anderson

Developing a Social Strategy:Create Consistency Across Social PlatformsDesignate a brand voice, look and overall feel for the property's social profiles....

Opinion 6 SeptemberVizergySales & MarketingSocial MediaDigital Marketing

The Ultimate Guide to TripAdvisor for Hotels

When TripAdvisor was founded in February 2000 in a small office above Kostas Pizza on 315 Chestnut Street in Needham, Massachusetts, I don't think anyone could have predicted the amount of time and energy it would consume, and the strong emotions it would...

Opinion 5 SeptemberVikram Singh Reputation ManagementOnline Travel Agencies (OTA)Social Media

How Experimenting with Social Events Can Only Be Good For Your Hotel's Bottom Line

By Dean Minett

Whether or not it's actually healthier is unclear....

Opinion25 JulyMinett ConsultingEvents & ConferencesMICESocial Media

Not Your Grandparents' Vacation: Attract Younger Travelers with Instagram-Worthy Experiences

By Kelley Heider

A generation ago, travelers looked for hotels that provided the comforts of home....

Opinion23 JulySSPRSocial MediaConsumer Trends

Social Media Trend: Race for Creative Tools to Make Dynamic On-site Content

By DJ Vallauri

As social media has evolved, we've seen each platform racing to make on-site content more dynamic....

Opinion13 JulyLodging InteractiveSearch MarketingSocial MediaAdvertising

Supercharging Hotel and Spa Storytelling in the 21st Century

By Babs Harrison

The power to tell a compelling marketing story is in the palm of our hands.Literally.Your cellphone.And it just keeps getting better from there.This week I spent one and one-half days in downtown Phoenix at a traveling Facebook training for small businesses...

Opinion13 JulyBabs Harrison + PartnersPublic RelationsMobile MarketingSocial MediaContent Marketing