Is Your Hotel Booking Engine Destroying Your Profitability? By Vikram Singh Almost every other day, I see a headline about the latest trend that is going to have a massive impact on hotels and travel.... Opinion16 AprilVikram Singh Revenue ManagementDigital Marketing
Use Hotel Website Content to Increase Your Revenue By Vikram Singh Plenty of attention, and plenty of space, is given to photos and design.... Opinion24 Oct 2017Vikram Singh Property TechnologyDigital Marketing
Hotel Online Marketing Budget Disconnect: A Perpetual Case of Bringing a Knife to a Gunfight By Vikram Singh even folks living under rocks -- have had some sort of exposure to online marketing.... Opinion29 Mar 2013Vikram Singh Digital MarketingUnderstanding Online Distribution
Do You Really Need a Separate Brand for Millennials? By Vikram Singh Almost every other week, there is an article about how hotels are trying to "embrace" the Millennial traveler.... Opinion 1 Mar 2016Vikram Singh AdvertisingBrand Marketing
The End of an Era: IHG Acquires Kimpton By Vikram Singh How much is that boutique hotel in the window?... Opinion 6 Jan 2015Vikram Singh United StatesBoutique & LifestyleSocial Media
Dinosaur Metrics Are Taking a Bite Out of Your Hotel Marketing Performance By Vikram Singh Marketing is evolving as I am typing this sentence.... Opinion 5 May 2016Vikram Singh
Marriott's War on Wi-Fi: Hotels Need to Stop Fighting the Future By Vikram Singh Big hotel brands have seen unprecedented growth over the past decade.... Opinion 9 Jan 2015Vikram Singh United StatesProperty TechnologyProperty Technology Solutionswiredhotelier.com
A Brief Guide to Managing Your Hotel's Digital Assets By Vikram Singh One of the most crucial aspects of running a hotel or a lodging business is asset management.... Opinion 1 Aug 2014Vikram Singh Digital MarketingUnderstanding Online Distributionwiredhotelier.com
Hotel Website Design and Usability: Top 10 Mistakes By Vikram Singh Hotel website design, like any kind of design, is subjective.... Opinion 9 Aug 2016Vikram Singh Digital Marketing
Biggest Myths About WordPress Perpetrated by Hotel Marketing Agencies By Vikram Singh I have long been wanting to share my list of the "reasons" hotel marketing agencies have given to prevent clients from choosing WordPress over their own proprietary platforms.... Opinion24 Apr 2013Vikram Singh Digital Marketing
