December 2022
HN World Panel Live

From "Avatar" to "Wallet": the definitive metaverse glossary for dummies

Wed, Dec 21, 2022 – 17h00·Register now

If companies want to get into the metaverse business, they first must master the "metaverse lingo." It’s easy to get lost in translation, with dozens of brand new mysterious acronyms (NFT, DAO, DeFi...) and business neologisms (mining, minting, dropping, burning...). We’ll go over all the main terms entrepreneurs need to understand to separate the hype from the business reality of the metaverse.

January 2023
HN World Panel Live

Business applications of the metaverse: what you need to know

Wed, Jan 18, 2023 – 17h00·Register now

In this episode, now that you know a little more about the metaverse, we’ll go over some authentic business applications. From i(immersive) Commerce, to B2A (Business-to-Avatar) marketing, from the "datafication of everything" to the "Infinity Marketing Loop." Real case studies from the industry.

February 2023
HN World Panel Live

Marketing for Generation Alpha: how to position your brand in the metaverse?

Wed, Feb 15, 2023 – 17h00·Register now

Generation Alpha is the first to be born entirely in a digital world. Unfortunately, our current advertising paradigms won’t likely work with this demographic cohort. When, to paraphrase David Chalmers, the simulation is so good that it will be "indistinguishable" from physical reality, companies will have to adapt their strategies to target the traveler and consumer of tomorrow. Will hospitality be the "metaverse innovator" or the "metaverse laggard?"

Past webinar recordings