Loyalty is Dead, Long Live Loyalty | Henri Roelings, Michael Levie, Marc Dardenne | YHS Virtual 2020
YHS Global
25 March 2020
Over the past decade, consumers and corporations have deviated from the traditional sense of loyalty. It is more than a program; it’s a business game, and it is changing. This panel recognizes that loyalty has become more associated with a customer’s whole journey, their experience, and being part of a community. How do companies look beyond the construct of the program to bridge the gap between the old and new mindsets to achieve true brand loyalty?