Tomorrow-Time - Belmond Announces Re-opening Dates and New AR Filter on Instagram
LVMH Hotel Management
20 May 2020
oeland Vos, CEO and President announced the company’s intention to reopen global operations, starting with its iconic Italian properties next month, along with new protocols that will be implemented across its 46 hotels, trains, river cruises and safari lodges. Until travel is possible again, Belmond also announced a new augmented reality (AR) filter, aptly titled Travel Dreams, on Instagram to inspire future trips with a randomizing filter that transports users through the Belmond collection. During a Zoom call on May 20, 2020, Roeland addressed the challenging time for the industry and looked ahead to a more promising phase, what the brand is calling ‘Tomorrow Time,’ once travel resumes.