“Communicate, communicate, communicate and then communicate some more,” Heather McCrory, CEO, North & Central America, Accor Scott Solombrino, CEO, GBTA welcomes Heather McCrory, CEO, North & Central America, Accor to the GBTA Industry Forum Series, to hear how they are managing the pandemic as a Global brand. As we move towards recovery, Heather shares interesting insights into the importance of health and safety measures across the sector, ways to gain consumer confidence and their advocacy efforts with governments to stimulate demand. Green shoots of recovery are evident as Accor hotels start to reopen in response to consumer demand, and all stakeholders embrace the new norm. Listen in to find out more.