Video21 July 2020
Executive Panel: The Impact of the COVID Crisis on Digital Transformation in Hospitality
How has the COVID-19 crisis impacted hospitality service providers? How do you run a business when your
clients have no money? Discover the answers in this discussion…Presenters: Dr Kelly McGuire, Managing
Principal, Hospitality, at ZS; and Max Starkov, Hospitality and online travel industry technologist and digital
strategistModerator: Scott Dahl, Master’s Program Director at Les Roches
Founder & Director at NextGuest Digital. Recognized as a thought leader in digital marketing
strategies in hospitality, Max is a frequent guest speaker at industry events and conferences. His
expertise is sought after by
a diverse client portfolio of top tier hotel brands, luxury and boutique hotel chains, hotel
management companies, resort and casino companies, franchisees and independents, as well as
major Wall Street
investment banks and financial institutions.
More from Max Starkov
Analytics evangelist, passionate about helping the hospitality and travel industries realize the value of data-driven decision
making. I focus on connecting the dots between strategy, business process, technology and execution. I have a background
in revenue management. I have also worked extensively in marketing analytics and hospitality operations.
More from Kelly McGuire
Scott Dahl is Program Director of the Master’s in Hospitality Strategy and Digital Transformation at Les Roches
Global Hospitality School in Crans-Montana, Switzerland. A 30-year veteran of the hospitality industry, Scott has
held corporate-level Revenue Management positions at Interstate Hotels, Sunstone Hotel Properties, Hersha
Hospitality Management, and most recently Apple Leisure Group.
More from Scott Dahl