Video21 July 2020
Executive Panel: The Impact of the COVID Crisis on Digital Transformation in Hospitality
How has the COVID-19 crisis impacted hospitality service providers? How do you run a business when your
clients have no money? Discover the answers in this discussion…Presenters: Dr Kelly McGuire, Managing
Principal, Hospitality, at ZS; and Max Starkov, Hospitality and online travel industry technologist and digital
strategistModerator: Scott Dahl, Master’s Program Director at Les Roches
Max Starkov is a hospitality and online travel industry technologist, consultant and digital strategist with 20 plus
years of experience in hospitality technology and digital marketing, hotel online distribution and revenue
management, OTA channel management, hotel CRM and branding strategies.
Until recently, Max was the Founder, President & CEO and more recently, Founder and Board Director at
NextGuest (formerly HEBS Digital) in New York City, the hospitality industry’s leading digital consulting,
technology, CRM and marketing firm with 150 employees and offices in North America, Europe and Asia Pacific.
More from Max Starkov
Analytics evangelist, passionate about helping the hospitality and travel industries realize the value of data-driven decision
making. I focus on connecting the dots between strategy, business process, technology and execution. I have a background
in revenue management. I have also worked extensively in marketing analytics and hospitality operations.
More from Kelly McGuire
Scott Dahl is Program Director of the Master’s in Hospitality Strategy and Digital Transformation at Les Roches
Global Hospitality School in Crans-Montana, Switzerland. A 30-year veteran of the hospitality industry, Scott has
held corporate-level Revenue Management positions at Interstate Hotels, Sunstone Hotel Properties, Hersha
Hospitality Management, and most recently Apple Leisure Group.
More from Scott Dahl