CitizenM Reinvented Hotel Expectations. Can They do it Again?NOVACANCY series
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Robin Chadha, Chief Marketing Officer, of CitizenM discuses brand essence, how they achieved it, and how they happened to reinvent the business travelers hotel expectations. Now, how will the brand adapt to a post Covid reality?
The citizenM philosophy is ‘affordable luxury for the people’, offering guests all the luxuries they would expect from a high- end hotel in a prime location, but without sky-high prices. citizenM was founded by Rattan Chadha, the founder and former CEO of the fashion brand Mexx.brand information