CitizenM Reinvented Hotel Expectations. Can They do it Again?
NOVACANCY seriesRobin Chadha, Chief Marketing Officer, of CitizenM discuses brand essence, how they achieved it, and how they happened to reinvent the business travelers hotel expectations. Now, how will the brand adapt to a post Covid reality?
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The citizenM philosophy is ‘affordable luxury for the people’, offering guests all the luxuries they
would expect from a high-
end hotel in a prime location, but without sky-high prices. citizenM was founded by Rattan Chadha,
the founder and former
CEO of the fashion brand Mexx.
brand information
citizenM
The citizenM philosophy is ‘affordable luxury for the people’, offering guests all the luxuries they
would expect from a high-
end hotel in a prime location, but without sky-high prices. citizenM was founded by Rattan Chadha,
the founder and former
CEO of the fashion brand Mexx.
Robin Chadha
Robin Chadha has worked for a number of fashion and lifestyle companies, including Tommy Hilfiger Jeans and Mexx. The launch of a unique and creative food & drink experience called RAIN in 2004, allowed him to successfully expand into the hospitality industry. Prior to selling RAIN in 2008, Robin became Marketing Director at citizenM hotels where he safeguards the brand’s integrity throughout all disciplines, initiates innovation, and fosters partnerships.
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