Value-based pricing and revenue management in a COVID-19 world
Demand for tourism has collapsed, so how should the industry forecast future demand in light of COVID-19? How do airlines survive a cashflow nightmare? Airline and hotel prices in New Zealand’s hubs are being determined by government policies requiring the quarantining of international arrivals, so what does this mean for revenue management and the impact of domestic travellers? To the tourist who is searching for the best value, price comparison has become the norm, so what does this all mean for selling, distribution and marketing of hotel and travel products?
We have asked three of the world’s leading experts on revenue management and value-based pricing to answer these questions. Hear from Sherri Kimes (Cornell University), Ben Vinod (Sabre Technologies) and Stephan Liozu (Thales Group) in this webinar recorded on 22 July 2020.