WHTT MASTERCLASS is an online educational platform by WHTT to provide general knowledge of hospitality industry. We broadcast the class live where participants can join and ask questions making the class interactive. Following the live class every class becomes available on demand on womenhoteltraveltech.com/masterclassJuliana & Paula will teach you about: what is storytelling and why should you invest in it key elements to creating an engaging storyknow your audience tips and examples of storytelling for hotels and hotel tech-providersAbout Juliana Juliana Hahn is a content creator and copywriter specialized in writing for the hospitality and tourism industry. Before diving into the world of copywriting, she studied hotel management and worked in hotels around the globe. Today she leverages her industry experience to craft engaging content for hospitality tech companies, hotels and online publications. You can find her at www.hospitality- copywriting.com or connect with her on LinkedIn.About Paula Paula Carreirão is a gen X with "millennials upgrades". Having different job experiences mixing hospitality, Psychology and Content Production, she now enjoys writing about hospitality and the benefits of technology as a Content Writer and Hospitality Expert at Asksuite. She is also the host of the Hotel Cast Podcast and the Hotel Cast TV.