PTM Forum | The Current State of Travel Media
The COVID-19 pandemic presents a severe threat to the entire travel and tourism industry, affecting every single sector of the industry from airlines, cruise lines and hotels to travel agents, tour operators and travel media. As the industry looks towards recovery, communication is essential in rebuilding travel confidence by providing clear and authoritative information for both industry stakeholders and travellers alike. Travel media will be an essential component of this process but how has the current crisis affected them? How have they adapted to survive in this current situation? What stories are catching the most attention of their audience? Most importantly, how can stakeholders work with travel media as we look towards recovery?
- Anne Banas, Editor, BBC Travel (BBC.com/travel)
- Denis Iulin, Editor, Profi.Travel
- Karen Yue, Group Editor, TTG Asia Media
- Stuart McDonald, Co–founder, Travelfish.org