As the industry continues to recover and markets begin to open; however limited, join us as a seasoned hotelier asks industry leaders from various disciplines on where to focus. Where do we spend money and where do we focus to get the most return. How do these disciplines create synergies that provide for successful collaboration? Paul Papadopulos, Atrium HospitalityShannon Bedard, IDeaS - A SAS Company Samantha Jones, Travel Savers Gianna Rivera, Wyndham Hotels HEDNA (Hotel Electronic Distribution Network Association) is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hospitality industry. Founded in 1991, HEDNA's mission is to be the leading global forum for advancing hospitality distribution through collaboration and knowledge sharing. Its vision calls for HEDNA to be known for creating an environment that fosters strategic collaboration toward business development in the global hospitality industry. For more, visit www.HEDNA.org.