After Covid, the complexities of hotel payments have dramatically increased. Risk profiles for third party bookings have changed. Travelers question whether their hotel will remain open, and, if not, what do they do? Oh, and most guests now demand a contactless payment experience. We have an opportunity to envision hospitality payments with a mutually beneficial balance between the guest and the hotel.

Pascal Burg, Edgar Dunn
Christian Meissner, Deutsche Hospitality
Marija Naveska, Adyen
Xavi Ginesta, Voxel


HEDNA (Hotel Electronic Distribution Network Association) is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hospitality industry. Founded in 1991, HEDNA's mission is to be the leading global forum for advancing hospitality distribution through collaboration and knowledge sharing. Its vision calls for HEDNA to be known for creating an environment that fosters strategic collaboration toward business development in the global hospitality industry. For more, visit www.HEDNA.org.