Video31 October 2020

Future of Travel, Hospitality and Tourism Industry and the way forward

Chekitan S. Dev

Chekitan S. Dev is an award-winning teacher of marketing and branding at Cornell University's School of Hotel Administration (SHA). Recognized as the leading authority on hospitality marketing and branding, Dev has published over 100 research papers in the very best journals, including the Journal of Marketing, Journal of Marketing Research, Harvard Business Review, and Cornell Hospitality Quarterly, and is the author of Hospitality Branding (Cornell University Press, 2012).