Moderated by Henry Harteveldt. COVID-19 has provided all of us with a unique opportunity to reassess how we should conduct our business. It forced all industries to rethink what is required to ensure customers trust their business and services. It also taught us that human interactions are irreplaceable and that customer expectations must be placed at the center of all business decisions. Hear from industry leaders on how their organizations have redefined their organization and their approaches to serve consumers.Henry Harteveldt, President Atmosphere ResearchFrank Trampert, Managing Director Sabre Corporation Michelle Woodley, President Preferred Remy Merckx, SVP Radisson Tobias Ragge, CEO HRS HEDNA (Hotel Electronic Distribution Network Association) is a not- for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hospitality industry. Founded in 1991, HEDNA's mission is to be the leading global forum for advancing hospitality distribution through collaboration and knowledge sharing. Its vision calls for HEDNA to be known for creating an environment that fosters strategic collaboration toward business development in the global hospitality industry. For more, visit www.HEDNA.org.