From the Delivering Asia Communications and C9 Hotelworks event MasterClass – Hotel Asset Management. A Virtual Learning Event on How to Add Value in the Covid-19 Downturn Join Delivering Asia Communications and C9 Hotelworks in a unique one-hour live MasterClass event on hotel asset management. Held in cooperation with globally-recognized HAMA (Hospitality Asset Managers Association), this rapid series of in-depth presentations will be made by seven leading asset managers and experts across Asia. We are taking a relevant and practical approach in this groundbreaking session that will have each of our speakers cover specific issues that hotel owners, operators and managers are facing now during the Covid-19 pandemic. Individual segments include how hotels are approaching budgets in 2021, a critical look at reviewing sales and marketing strategies and implementing change, room discounting, a dive deep into revenue, food and beverage outlets, overhead expense performance and analyzing the all-important cash flow. This is an amazing opportunity to learn from some of the most experienced asset management professionals in the industry and to exchange ideas on day-to-day strategies as well as understand how to survive the impact of the pandemic and travel shutdown. We will also cover other important issues involved with properties under management agreements and participants can learn the best way in the current climate to turn owner operator working relationships into results. Our hotel world is in crisis and now more than ever requires a dynamic, “action, not re-action" approach to maintain operating viability for hotels and resorts. This is part of a series of virtual hospitality events from Delivering Asia Communications and C9 Hotelworks that are intended to create forward-looking conversations, ideas, and learnings for hotels and where the industry goes next. Panelists • Eric Levy – Managing Director, TSI• Alan Christie – Senior Vice President, JLL Hotels & Hospitality• Alex Eaton – General Manager, Questus Hospitality• Sashi Rajan – Senior Vice President, JLL Hotels & Hospitality• Douglas Louden - Principal, Perceptions Hospitality• Mark Van Ogtrop – Executive Director, Beacon Sky Hospitality• Ben Hirasawa – Managing Partner, BH2I• Bill Barnett, Managing Director, C9 Hotelworks Moderator• David Johnson – CEO, Delivering Asia Communications