Speakers:Dexter Moren, Partner, Dexter Moren AssociatesMark Kelly, Partner, PLP ArchitectureRoss Finnie, Sales Director, SIG Design & TechnologyThe worldwide pandemic has changed peoples priorities and the hotels sector is exploring opportunities to adapt to the requirements of a post-pandemic world and reinvent itself to reconsider and reactivate existing spaces to cater for new demands, expectations and customer behaviour.Even prior to the pandemic, the serviced apartment and aparthotel sector witnessed the largest year-on-year growth of all UK serviced accommodation and the demand for self-contained, spacious accommodation provided by a specialist operators, guaranteeing high standards of hygiene and cleanlines will provide tough competition for the homestay market.Overall the industry is grappling with a range of new expectations and demands. How will this impact development and design decisions and the role of the hotel?How will hotels reinvent their model to cater for the new demand in remote working and meeting space?What is the opportunity for the Serviced Apartments and Aparthotels sector?Can hotels reinvigorate the high street by providing new spaces to meet and work?How will guestroom design change to cater for multiple activities within the same space?What role will smart technology play to regain guests trust?How will materials feature in creating robust and cleanable surfaces?