The Master Innholders is a well respected, prestigious force within the hotel industry - an elite corps which is publicly recognised as a standard bearer for the industry. It aims to influence standards and extend professionalism within the industry; to promote consideration, study, discussion and research in the areas affecting hotel management including management development, training, education and recruitment. The award of Master Innholder is open to senior hotel managers by application each year. Candidates have to submit an essay on a given management subject, as well undergo a rigorous interview where they have to clearly demonstrate not only their hotel management ability, but also continuing support for improving standards within the industry.