Michael Borges – Area Director of Sales & Marketing, InterContinental Festival City Hotel. Have you embraced diverse perceptions to create innovative revenue generating strategies, pushing the boundaries of conventional practices to build leading business approaches. We want to reward “success stories” and … ROC 2020 will be your grand stage. Share a unique “white space” idea that has translated into a successful revenue story. An independent judging panel will select the top 5 top success stories. Prizes include HSMAI memberships for 2 commercial executives for 2021, and an invitation to attend in person or virtually at ROC 2020 being held at the InterContinental Dubai Festival City. Innovation leads the future! Winner: ROVE Hotel