HSMAI ME - ROC 2020 Hybrid: Survive or Thrive – The Entrepreneur Mindset
A Panel discussion moderated by: Mark Ryan –Director of Commercial Thailand, Indo China & Maldives, IHGPanelists: Michael Marshall – Chief Commercial Officer, Minor HotelsYigit Sezgin – Chief Commercial Office, AccorAlex Lee – Chief Commercial Officer, Jumeirah GroupPippa Williamson – Sr VP Sales MEIA & Global Distribution Strategy, Shangri-LaIn our industry we are constantly faced with speed bumps that derail our best laid plans but we usually manage to overcome, rebuild and get back on track to business. Our speedbump in 2020 has turned into a steel wall with no apparent way over, under or around it for the immediate future. That leaves us with the unique prospect of competing purely for domestic business in what was a largely international market. With this is mind how do we get our teams to unlock new revenue opportunities with strong ROI and change traditional mindsets to how we can generate revenue. What happens to the commercial structure, how do we redesign the team that is reflective of the business segments and channels. So where do we start, who leads this innovation drive, who is responsible and what really can be done to drive revenue without spending money to re-purpose the hotel asset?