A Panel discussion moderated by:Tarandeep Singh –Senior Director Revenue Management MEA, IHGPanelists:Klaus Kohlmayr – Chief Evangelist, Ideas Revenue Solutions | Prof. Sherri Kimes – Professor Emeritus, Cornell University | Niels Mekenkamp – Director of Business Solutions, EMEA Cendyn | Priyanka Kapoor – Group Director of S&M, Swiss-Belhotel. Our global hospitality industry is facing its greatest challenge in modern history and also its greatest opportunity for transformational change. To survive and thrive hotels must now prepare to break down long standing silos, think in radically new ways about the guest value and the total guest experience, and take bold, strategic action toward profit optimization and commercial success across the hotel organization. The pandemic has forced drastic changes to how we conduct business. This new reality will force us all to do more with less. Post-COVID-19, Revenue Leaders perhaps have the greatest opportunity to redefine their role by becoming central, strategic advisors in how hotels can optimize revenue and capture demand. We talk to specialists who will be giving out tips on how to do that and how do they see the future of RM