Jan Freitag, SVP at STR and the newly minted National Director for Hospitality Market Analytics at STR’s parent company the CoStar group will take the virtual stage for his usual quick run through of the year that was and the outlook of the year that is to come. Jan will touch on demand and ADR trends, look for green shoots in the data and remind everyone that he actually predicted a recession when we met last year in L.A.HEDNA (Hotel Electronic Distribution Network Association) is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hospitality industry. Founded in 1991, HEDNA's mission is to be the leading global forum for advancing hospitality distribution through collaboration and knowledge sharing. Its vision calls for HEDNA to be known for creating an environment that fosters strategic collaboration toward business development in the global hospitality industry. For more, visit www.HEDNA.org.