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Video 1 February 2021

Accelerating Travel Innovation After Coronavirus | Euromonitor travel trend research

How are people currently feeling about travel? And what will they expect from the industry when holiday bookings resume? Drawing on Euromonitor International’s bank of innovation concepts across 100 countries, Caroline Bremner, Head of Travel Research, reviews how the travel industry has jumped on innovation as a way to survive the seismic impact of Coronavirus that brought global travel and tourism to an abrupt halt in 2020. Being COVID-19- ready has quickly transformed into the new normal, with the industry doubling down on hygiene protocols, implementing social distancing and providing a customer-centric approach to kickstart recovery. Innovation is taking multiple forms as digitalisation and sustainability are accelerated. New source markets, consumer segments, business models and alternative revenue streams are but some of the strategies being explored to ensure survival.This WTM Virtual session originally took place on 9th November, 2020.Read about the latest travel industry news: https://hub.wtm.com/? utm_source=youtube&utm_medium=social&utm_campaign=content&utm_content=awareness&utm_termFind out about our live shows: https://www.wtm.com/portfolio/en-gb.html? utm_source=youtube&utm_medium=social&utm_campaign=content&utm_content=awareness&utm_term=Register for ATM 2021: https://www.wtm.com/atm/en-gb.html? utm_source=youtube&utm_medium=social&utm_campaign=content&utm_content=awareness&utm_term=#WTMLD N #TravelTrends #Euromonitor

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