2020 has been possibly the worst year of operating performance in the last five decades. A year-over-year GOP decline of over 70%, placed the GOP margin at the lowest levels in recent history. All hotel companies put forth initiatives to curb the losses. Rob H. – President & CEO, Ashford Hospitality Trust; Robert Mandelbaum – Dir. of Research Information Services, CBRE Hotels Research; and Daniel del Olmo – President & COO, Sage Hotel Management will be joining Sam-Erik Ruttmann and Abid Butt to discuss the cost optimization strategies.Video Content----0:00 Introduction4:20 Robert Mandelbaum – Dir. of Research Information Services, CBRE Hotels Research22:34 Rob Hays – President & CEO, Ashford Hospitality Trust49:10 Daniel del Olmo – President & COO, Sage Hotel Management1:16:04 Conclusion