EVENT OVERVIEW The events of the year 2020 presented nearly every industry across the globe with unprecedented challenges and opportunities. While new possibilities surfaced during the pandemic, significant shifts in consumer and guest expectations have accelerated the hospitality industry’s transformation, introducing novel trends that will continue to evolve for decades to come. COVID-19 may have driven many professionals physically apart, but technology is bringing teams from around the world together like never before. Hotel Ezra Cornell 96 is proud to present this exclusive live event straight from the annual conference to the wider eCornell community, as Roger Hill and Ron Swidler from The Gettys Group showcase some of the newest collaborations and technologies to augment the hospitality design industry. They will also share valuable insight into how to appeal to the modern consumer through three major trends: brand care, creative challengers, and the contactless economy. Learn more: https://ecornell.cornell.edu/keynotes/overview/K031121b/