The panel features the following panelists: Carlos Moreira, Monika Nerger, Chi Chan and Kris Singleton. Ian Millar will be the moderator.In today’s world, Big Data reigns supreme. Together with artificial intelligence (AI), it has done much to shape the digital landscape of the present. However, questions of morality and ethics have been raised alongside the now all-permeating presence of both in many facets of life and across countless industries.Hospitality is the latest sector to jump onto the bandwagon of using AI to improve guest experiences and, more generally, streamline operations and make them more efficient. The advent of the COVID-19 pandemic left companies no choice but to minimize human interaction and shift rapidly towards a digital experience as soon as possible. This has raised concerns of how data privacy will be ensured. New approaches are needed to strike a greater equilibrium between the safeguarding of individuals’ data and ensuring that those who innovate and create in the fields on Big Data and AI are not overly restricted from doing so. How can we reconcile the tremendous progress made by the field of machine learning with the necessity of data privacy? The question of how to best safeguard personal and other sensitive information remains. Listen in to the opinions of cybersecurity companies, AI and Big data on the need for reform and what it should look like.This panel explores what is needed to prevent catastrophic data breaches while creating an environment in which both customers and companies thrive.