As with most activities, COVID-19 has complicated the simple act of grabbing a beer. It was risky to gather at bars or restaurants, resulting in the biggest disruption to the U.S. alcoholic beverage industry since Prohibition. Over the last year, restaurateurs, brewers, and beer professionals have had to adapt to ever-changing laws and consumer tastes. What they"ve discovered is opening the next chapter for beer-focused establishments and creating exciting opportunities for both operators and consumers.

From self-pour technology to cashless payments, reservations, and menu changes, this session will explore new ways of crafting a safe, dynamic beer program as industry professionals share how they"re reinvigorating their operations for a post-COVID future.