"The Ultimate Vehicle to Drive Profitability, Loyalty & Innovation"

Travel is back, but our travelers" needs have changed. We all know how expensive it is to acquire new customers. So why are we as an industry so satisfied with 70%-80% guest satisfaction? Are we doomed to spend ever-increasing resources to acquire new guests, while at the same time losing a significant percentage of our guests due to dissatisfaction or a simple lack of loyalty?

There is a better way. And there has never been a better time for hospitality to break down silos and fully activate and align our teams in a commitment to deliver on our brand promises.

Where to begin? Hop on the Reputation Cultivation Train. If we want our guests to be willing to pay more during their visits, stay more often, and say more wonderful things about us to the world, we need to listen to what our guests are telling us and take action.

No matter how well we believe we are doing, all of us can significantly increase profitability with a disciplined focus on closing that gap between what we think and say about our guest experience and what our most critical guests say we deliver.