Hotelier PULSE 16 Report Highlights - Monthly Hotel Trends
The "great reopening" as Time magazine coined it, has happened in the US. New York magazine called it "the return of FOMO. Following the pandemic, it"s time for fun", and The New Yorker called it "Easing back."
While certain travel restrictions emerged across Europe in June 2021, which significantly impacted consumer confidence and the industry"s business expectations, rapidly-increasing vaccination levels and the EU"s launch of the Digital Travel Certificate bring hope of safe and sustainable travel over the summer and beyond. Thus, by end of July, Europe may be at US levels and ready for the "great reopening" too.
If you would like to know what the industry"s expectation will be for the summer 2021, I encourage you to contribute and take our July Survey here: