Peter O'Connor (Professor of Strategy at the University of South Australia) and Martin Soler (Managing Partner at Soler & Associates) discuss current trends and development in hotel distribution, marketing, technology and loyalty and their effect on the guest experience. Capitalizing on their experience working with hotel companies, tech companies and platforms, Peter and Martin question why the hotel industry continues to fail to learn/adopt best practices from retail, banking and other sectors and speculate on what we as an industry need to do to remain competitive in the future.
The truth behind OTA distribution costs for hotels
Non-digital distribution & OTA's owning the customer
Hoteliers' efforts in getting more direct business
Loyalty comparisons with other industries
Growing role of payment processing in travel
Managing guest-journeys; comparisons with other industries
Using data as the core of tech strategies
Challenges in extracting key-data from PMS systems
What's the next big thing in hotel IT?
Dr. Peter O'Connor is Professor of Strategic Management at University of South Australia Business School. His
primary research, teaching and consulting interests focus on the use of technology in online retailing and marketing.
Prior to joining the UniSA, Peter founded the Chair in Digital Disruption, sponsored by BNP Paribas, at Essec Business
School in Paris France.
More from Peter O’Connor