In a recent one-on-one interview recorded during the HITEC 2024 event in Charlotte, Ted Horner sat down with Accor CTO Floor Bleeker, one of the two 2024 HFTP International Hospitality Technology Hall of Fame inductees. This interview is a follow-up to Floor Bleeker's Hotel Yearbook article, and forms part of HN's HITEC 2024 series, where we have engaged with a diverse array of speakers, exhibitors, and visitors to provide in-depth insights into the industry's latest trends and innovations. Bleeker shared his perspectives on artificial intelligence (AI) in hospitality, the importance of investment in technology, and the potential for hyper-personalization and automation in the industry.