Recently the question has been asked at events, in social media posts and industry articles if revenue management is stuck in a rut. The authors assert that revenue management has not really advanced in the last 10 years and revenue managers are not doing anything differently than in the past. What is your opinion of the state of revenue management in 2020?

Max Starkov
Max Starkov
Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Scott Dahl
Scott Dahl
Program Director, Master’s Degree in Hospitality Strategy and Digital Transformation at Les Roches Global Hospitality Education
Michael Schubach
Michael Schubach
Vice President of Product Management for Infor Hospitality
Floor Bleeker
Floor Bleeker
Chief Technology Officer at Accor
Jon Davis
Jon Davis
CTO at Village Hotel Club

I think various factors have lead to the slow advanced of Revenue Management. Technology hasn't helped with integration issues leading to the need for manual input in may areas. This has lead to bespoke processes being put in place that are very hard to change. With data readily available across all channels now I am hoping the pressure put on the revenue teams will be solved, allowing for greater transparency on profitability across channels and also including other departments such as F&B, Leisure and Events. 

Klaus  Kohlmayr
Klaus Kohlmayr
Chief Evangelist at IDeaS Revenue Solutions
Laura Calin
Laura Calin
VP, Strategy and Solutions Management at Oracle Hospitality
Wolfgang Emperger
Wolfgang Emperger
Vice President of Sales and Marketing EMEA
Ryan King
Ryan King
Senior Director of Strategy, Global at Shiji Group
Mark Fancourt
Mark Fancourt
Co-Founder at TRAVHOTECH