Hospitality Net introduced a live timeline with relevant and industry-specific coronavirus news, resources and external updates. We asked our contributors to share their professional opinion with you.

Keith Kefgen
Keith Kefgen
Managing Director & CEO at AETHOS Consulting Group
Gabriel C. M. Laeis
Gabriel C. M. Laeis
Lecturer at IUBH International University
Doug Rice
Doug Rice
Founder & CEO Emeritus at HTNG
Henri Roelings
Henri Roelings
Founder & CEO at Hospitality Net
Gabor Forgacs
Gabor Forgacs
Associate Professor, Hospitality & Tourism Management, Ryerson University
Ingo Dignas
Ingo Dignas
CEO & Co-Founder at Protel
Frank Wolfe
Frank Wolfe
Chief Executive Officer (CEO) at HFTP
Greg Berman
Greg Berman
COO at Shiji Distribution Solutions
Jonathon Day
Jonathon Day
Associate Professor and Graduate Program Director School of Hospitality and Tourism Management
Gino Engels
Gino Engels
Co-founder and Chief Commercial Officer at OTA Insight
Babs  Harrison
Babs Harrison
Managing director of Phoenix based Babs Harrison and Partners
Max Starkov
Max Starkov
Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant

You start your coronavirus preparedness by instituting a no penalty cancelation policy. No questions asked! Second, you institute a strict “No Discounting” policy. Discounting “smells” of desperation and does not generate additional demand! Instead, focus on your property's short-haul and drive-in feeder markets and relearn how to sell on value and not on rate alone. Come up with creative and enticing promotions focused on weekend getaways, girls night out, free parking and gas coupons, special occasions, etc. Don't pause your marketing efforts, but redirect them toward your short-haul and drive-in feeder markets via geo-targeting campaigns!

Dimitrios Diamantis
Dimitrios Diamantis
Dean of Graduate Studies at Les Roches Global Hospitality Education
Mia Mackman
Mia Mackman
Managing Director HVS and Principal Spa and Wellness Consulting
Florian Kaefer
Florian Kaefer
PhD, Founder & Editor, Sustainability Leaders Project
Roger Wolkoff
Roger Wolkoff
Speaker, Trainer, Coach and Leadership Expert
Tim Peter
Tim Peter
Founder & President, Tim Peter & Associates
Philip Niemann
Philip Niemann
Group Vice President - APAC at Duetto
Marco  Correia
Marco Correia
Partner & Co-Founder, T-Hotel Hospitality Knowledge
Erik Muñoz
Erik Muñoz
Chief Commercial Officer (CCO) at Lybra.tech