Transformation and innovation are big buzzwords in today's corporate culture. According to a 2020 Garnter report, 60% of businesses mention that digital transformation is a topic of conversation in almost every board meeting. Where you focus your innovation efforts can be just as impactful as your methods of implementation. The end goal is the same: to implement changes that have a positive impact both within your company and in the industry as a whole. So, in this C-Suite viewpoint, we ask you to share your views on how specifically YOUR organization deals with transformation and innovation.

Have you documented your innovation goals along with a dedicated annual budget? Where and how does the process start... and what are the critical success factors that turn great "ideas" into actual implementation?

IDeaS - A SAS Company

This viewpoint is co-created with IDeaS a SAS company
More information

Cinn Tan
Cinn Tan
Chief Sales and Marketing Officer - Pan Pacific Hotels Group (PPHG)
Christine Demen Meier
Christine Demen Meier
Managing Director, Les Roches
Marloes Knippenberg
Marloes Knippenberg
CEO of Kerten Hospitality
Charlie MacGregor
Charlie MacGregor
CEO & Founder of TSH and a Student of Life
Marcus Bernhardt
Marcus Bernhardt
Chief Executive Officer at Deutsche Hospitality
Kenneth  Macpherson
Kenneth Macpherson
CEO, Europe, Middle East, Asia and Africa (EMEAA), IHG Hotels & Resorts
Gonzalo Carpintero Navarro
Gonzalo Carpintero Navarro
Senior Vice President Operations & Head of Business Transformation Office at Radisson Hotel Group
Raul Moronta
Raul Moronta
CRME, CHIA, Chief Commercial Officer at Remington Hotels
Klaus  Kohlmayr
Klaus Kohlmayr
Chief Evangelist at IDeaS Revenue Solutions
Ian Millar
Ian Millar
Professor at Ecole hôtelière de Lausanne